About Asher Legacy Group
OUR MISSION
At Asher Legacy Group (ALG), we celebrate the rich diversity of our community while working to transform lives. Our inclusive programs serve people of all backgrounds, ages, and life experiences – from energetic youth to wisdom-filled seniors.
Through life-enhancing programming/workshops, services, experiences, and events, Asher Legacy Group will help teach, develop, and implement practical, value-driven solutions that will translate into sustainable success and opportunity.
CORE VALUES
Community and Collaboration
We believe we can go further together and collaborate to build strong relationships and partnerships with a diversity of people and organizations who share our vision.
Integrity
We believe in honesty in all aspects of doing business. We act with honesty, trust, and transparency – and deliver on our commitments.
Inclusive
We welcome a variety of backgrounds and life experiences.
Respect
We recognize the worth and dignity of every person and treat all with equity and compassion.
Excellence and Loyalty
We pride ourselves on excellence in the delivery of our services, programs, events, and commitments.
Why Asher?
Behind the Brand Name
The name Asher is of Hebrew origin and means “fortunate, blessed, happy one.”
Blessed and fortunate in Emma’s own life, it was natural to select the name Asher and identify her legacy, thus the Asher Legacy Group. With high regard for the family, Emma’s mission is to leave a legacy to bless the community through annual programs and events on an upward level for generations to come.
BOARD OF DIRECTORS
Andrew Sims
President, C3 Associates
Grace Flash
Attorney, The Sam Bernstein Law Firm
Bernard Adams
Sales and Marketing, Priority Health
Sue Feringa Reahm
Amway Corporation
Cory Smith
Financial Professional, New York Life
Alex Thomas
Retired Analyst, City of Grand Rapids
MEET OUR FOUNDER
R. Emma Johnson
R. Emma Johnson is the dedicated CEO and founder of the Asher Legacy Group. Her profound passion lies in helping underserved individuals overcome life’s various struggles, providing them with opportunities to navigate challenges and live life to the fullest. The Asher brand, conceptualized in 2018, has flourished under Emma’s leadership, growing into its present infrastructure. Guided by the mantra “to whom much is given, much is required,” Emma embodies generosity in its truest sense. Her giving spirit extends beyond monetary resources, encompassing her time and talents. Emma is a natural leader who influences others through her respected demeanor, inspiring them to achieve a greater life.
Emma’s elegance and grace find expression in her love for beauty through event planning, catalyzing Asher’s educational programming. One program tailored for women over 50, addresses a spectrum of concerns. The annual Health and Wellness Conference in March focuses on women’s well-being, while additional programming delves into financial literacy and scholarships for high school students, paving the way for higher education.
Under the Asher brand, Emma and her dedicated staff organize events such as Watercolors, celebrating Black Culture, and bringing JOY across West Michigan and surrounding areas. The Black Dress Event, another trailblazing event, empowers women and supports those in domestic violence situations.
In addition to her outstanding professional achievements, Emma holds an impressive educational background. She earned a Bachelor of Business degree from Western Michigan University and a Master of Business Administration (MBA) in Human Resource Management from the University of Phoenix. Simultaneously, Emma contributes her time to various boards and committees aligned with her life values and mission, including serving as the Vice President for the Muskegon Community College Foundation. Her “day job” is serving as a Resource Teacher for Grand Rapids Public Schools.
Beyond her professional endeavors and academic achievements, Emma is an active member of the Grand Rapids Alumnae Chapter of Delta Sigma Theta Sorority, INC. She resides in Kentwood, Michigan, with her husband Michael of 28 years. They share a beautiful family with two wonderful adult daughters and a cherished grandson. For Emma, family is at the heart of everything, defining the purpose behind her remarkable journey.
